Privacy Policy

This Privacy Policy (“Policy”) describes how we collect, use, and disclose information through the website and products that are operated by Concept Club, LLC, doing business as Dear Peanut (“Dear Peanut”) (collectively, the “Services”).

1. Information We Collect

Parents may provide information to Dear Peanut in a variey of ways including, but not limited to, when they create a book, order a book, sign up to receive emails or other communications, use community features such as our blog, or directly contact us with questions or feedback. The information that parents may provide includes:

Contact information, such as first and last name, e-mail address, postal address, and telephone number;
The child’s first name and gender;
User name, password, and answers for password reminders;
Search queries;
Shipping information, including address;
Billing information, including credit card information, when you purchase Services;
Comments and other information posted on our blog;
Correspondence and other information that you provide.

We also may collect certain information automatically when parents use the Services, including:

Usage data that shows how parents use and interact with the Services;
Your browser type and operating system, sites you visited before and after visiting the Services, information about the links you click and pages you view within the Services, and other server log information;
Order history of the products that you buy or download online;
Persistent identifiers, such as your Internet Protocol (IP) address, which is the number automatically assigned to your computer whenever you access the Internet and that can sometimes be used to derive your general geographic area;
Information collected through cookies, web beacons, and similar technologies; and
Information about your interactions with e-mail messages, such as the links clicked on and whether the messages were opened or forwarded.

Dear Peanut may use cookies, tags, web beacons, and similar Internet technologies in connection with the Services.

2. Use of Information

We may use information that we collect through the Services for a variety of purposes, including to:

Respond to correspondence that we receive from you;
Contact you via email and otherwise about products, services, and events that we think might be of interest to you;
Send you transactional or administrative communications;
Maintain or administer the Services, perform business analyses, or for other internal purposes to improve the quality of our business, the Services, and other products and services we offer;
Customize and personalize your use of the Services to better meet your needs; and
As otherwise described to you at the point of collection or pursuant to your consent.

3. Sharing of Information

To Third Parties.Dear Peanut will not share your individual information to third parties for their direct marketing purposes.

When Required by Law or as Necessary to Protect the Services. We may disclose your information to third parties in order to protect the legal rights, safety, and security of Dear Peanut and the users of our Services; enforce our Terms of Use; respond to and resolve claims or complaints; prevent fraud or for risk management purposes; and comply with or respond to law enforcement or legal process or a request for cooperation by a government or other entity, whether or not legally required.

In Connection with a Transfer of Assets. If we sell all or part of our business, or make a sale or transfer of assets, or are otherwise involved in a merger or business transfer, or in the unlikely event of bankruptcy, a business reorganization, or similar event, we may transfer your information as part of such transaction.

Other Parties with Your Express or Implied Consent. We may share information with third parties when you consent to such sharing, including when you post information to our social media profiles, blogs, or other public areas.

Aggregate Information. We may disclose to third parties information that does not identify individual users, such as aggregate website usage data or demographic reports.

4. Data Security

We maintain reasonable security procedures to help protect against loss, misuse, unauthorized access, disclosure, alteration or destruction of the information you provide to us. While we strive to protect your information and privacy, please note that no data transmission or storage can be guaranteed to be 100% secure.

5. Children’s Privacy

Dear Peanut does not knowingly collect, use, or disclose personal information from children without prior parental consent, except as permitted by law.

6. Privacy Policy Updates

We reserve the right to modify this Privacy Policy at any time by posting revisions here. Your continued use of the Services after any modification to the Privacy Policy constitutes your acceptance of the new terms and conditions.

7. Links to Third Party Sites and Services

The Services may contain links to other websites or online services that are operated and maintained by third parties and that are not under the control of or maintained by Dear Peanut. Such links do not constitute an endorsement by Dear Peanut of those other websites, the content displayed therein, or the persons or entities associated therewith. This Privacy Policy does not apply to such third-party content or services. We encourage you to review the privacy policies of these third parties before using their websites or services.

8. International Data Transfers

By using the Services, you consent to the collection, storage, processing, and transfer of your information in and to the United States, or other countries and territories.

9. Communications Preferences

You may choose to receive promotional emails, newsletters, and similar communications from us. You may opt out of receiving marketing emails from us by clicking on the opt-out or “unsubscribe” link included in the marketing e-mails you receive. Your opt-out request will not apply to messages that you request or that are commercial in nature. For example, we may contact you concerning any purchases you have made with us, even if you opt out of receiving unsolicited marketing email messages.

12. Data Retention

We only retain your information for as long as it is necessary for the purposes for which it was collected.

13. Contact Us

If you have any questions about this Privacy Policy, you may contact us at hello(at)

Last Updated: May 29, 2016